New WINTERSTEIGER Sports showroom revealed at ÖSFA


ÖSFA, Austria’s biggest winter sports fair, was held at Brandboxx in Salzburg from January 16 to 18, 2024. The trade fair once again attracted a huge number of visitors in 2024 all wishing to see the wealth of cutting-edge products and exciting innovations on offer. The new pressure measuring plate of our BOOTDOC ER_WIN 3D Foot Scan attracted a lot of attention. This hygienic, fast, and simple solution was extremely popular. Benefits include the automatic and contactless analysis of the foot with results displayed in seconds and its long service life due to its robust design.

The BOOTDOC Natural Dry made an impact due to its “natural appeal.” Natural Dry opens up a whole new spectrum of opportunities for sports equipment with its natural ability to get rid of moisture with high absorbency. It reduces odors, bacteria, and moisture in a natural way thanks to its 100% stone pine filling which ensures hygienic, pleasant-smelling boots.

The BOOTDOC TOP RUN insole also impressed visitors with its specially designed rebound effect tailored for those who enjoy running. It provides active rebound energy when running, is lightweight and breathable, and stabilizes the foot in the dynamic rolling motion.

ÖSFA drew visitors not just from Salzburg itself, but nationally across the whole of Austria. The trade fair is the leading industry event for the Austrian sports equipment trade and each year offers retailers an insight into the latest trends, products, and innovations in the winter sports sector.