The World Winter Sports Expo, a major trade fair for the winter sports sector, was held in Beijing China on September 15–17, 2023. The team in attendance consisted of Lorenzo Tertan and Charley Li from Melchers Beijing, who were on hand to provide expert advice to visitors and present the latest developments at WKO's shared stand. Products displayed at the trade fair included the Omega SBI, the Waxjet Pro, the ER_WIN Scanner, BOOTDOC insoles, and HOTRONIC Heat Socks.
The expo was well attended, particularly in comparison to other stands, and the mood was positive with plenty of attendees showing keen interest in our products. The trade fair provided us with a wonderful opportunity to make new contacts and raise awareness of our brands.
Our participation in the World Winter Sports Expo was a resounding success and the team is already looking forward to future events.